Once you have started your own online radio station with Airtime Pro, the next step to success is to start building a social media presence right away. Twitter is without a doubt one of the premier social media platforms for marketing and promoting your radio station. Setting up a unique account for your station is easy, as is identifying the best influencers to follow and engaging with highly targeted audiences.
Our Airtime Pro internet radio broadcasting software has several built-in integrations with Twitter that will make the job easier, such as the ability to send out customised auto-tweets for songs based on their metadata and for contributors and DJs to tweet directly from Airtime Pro’s interface.
To help you get started, we’ve compiled a list of 15 of our favourite Twitter accounts that closely follow the music and radio industries. Listed below in no particular order, they were chosen because they actively cover the business each day, posting and sharing a great deal of news from many sources, and are a solid starting point to begin widening your Twitter network.
If you don’t already have a dedicated Twitter account for your internet radio station, make it a priority to sign up for one. And, for more information on how to fully integrate Twitter into your Airtime Pro station — as well as the other major social media platforms — have a look at our recent post on the subject.
Our 15 Favorite Twitter Follows:
• @Podnews, a daily briefing about podcast and on-demand audio, edited by Australia-based “radio futurologist” James Cridland (@JamesCridland), who also produces an excellent weekly newsletter on international radio trends.
• @RadiodaysEurope, a meeting place for radio broadcasters across Europe. Puts on an annual conference for radio professionals that attracts more than 1,500 participants from 62 countries.
• @musicrcreative, audio experts that work with the world’s best DJs, radio stations and podcasters on a full range of audio branding elements, such as jingles and show intros and outros.
• @Radiosurvivor, “News, views, and tough love for radio”, with extensive coverage of the independent and college radio scenes.
• Jacobs Media, @jacobsmedia, a media consultancy with more than 30 years of experience advising radio and digital media companies.
• @Radiocentre, a U.K. industry body promoting “strong, successful and brilliant commercial radio”.
• Future of Music Coalition, @future_of_music, a Washington D.C.-based nonprofit organisation supporting a musical ecosystem where artists flourish and are compensated fairly and transparently for their work.
• @abottomley, a media studies professor and author of “Audio Streams”, a history of internet radio, including the origins of podcasting and streaming audio.
• @RadioTodayLinks, daily radio news from all over the world.
• @radioworld_news, the news source for radio managers and engineers, with a heavy focus on tech and equipment.
• @DavidLloydRADIO, a radio consultant and historian. News and daily radio history lessons from the author of “Radio Moments” (fond and personal radio memories) and “Radio Secrets” (on-air techniques).
• @tribeofnoise, connects musicians with businesses around the globe in need of original, all rights included music.
• @pitchfork, the online music news site bills itself as “the most trusted voice in music”, and delivers with extensive new music reviews in all genres.
•@Bandcamp, a platform where artists and labels upload music and control how they sell it, setting their own prices, offering fans the option to pay more, and selling merchandise.
•@SpinningIndie, musings about college radio, pop culture, and audio culture by Jennifer Waits, one of the founders of Radio Survivor.
As you begin following these targeted accounts, you will quickly notice a boost to your Twitter timeline, as it automatically fills up with valuable updates, stories and retweets, opening doors that reveal more and more interesting accounts to follow.
A well curated list over time will give you a powerful daily snapshot of the industry, becoming an indispensable tool for monitoring breaking stories and staying on top of the news cycle. Posting your own news, in addition to liking and interacting with the content in your feed, is also an ideal way to connect with influencers, build your brand, and grow your own following.
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